Configuring Consent Interception (Converting From Implied to Explicit)

Interception is primarily used to convert contacts who receive messages with implied consent by inviting them to explicitly subscribe to one or more types of communication.

The interception process presents a form to the recipient to specify their subscription preferences, if they want to continue receiving your communications. This form is displayed when the contact clicks on a link in the received message (after the click and before the page linked to the link is displayed). The interception is displayed only for recipients whose subscription status is UNKNOWN (neither subscribed nor unsubscribed) and only for specified subscriptions. If the recipient confirms, the status of their explicit consent changes to "Subscribed" for the subscription linked to the form.

Requirements

Before proceeding to the interception enablement, this module must first be available to your company, which is done only on request.

To enable interception, the following must be met:

• The opt-in management module must be activated.
• The project must have at least one opt-in field.
• The project must contain the communication types to which you want to apply interception.
• Opt-in fields must have been created to target the contacts to intercept.

Step 1: Configure the Interception Form

Go to Project → Data Management → Consent Interception Form.

In the lower part, insert HTML code for the form:It is important to include in your interception form a subscription confirmation link, an unsubscribe link as well as a link to allow the permission to proceed to the confirmation at a later time.

By default, there are two interception languages, fr-CA and en-US. If needed, you can add additional languages and even delete some. To add, click on the + sign next to the language tabs. To delete a language, just click on the corresponding language tab and then click on the related links shown below the editor.

** IMPORTANT - To make sure the right interception message is displayed to recipients, you must specify the interception language in your emails, in the version information of the message, even if you have only one interception language.

Step 2: Activate the Interception

Go to Project → Data Management → Communication Types and select the communication type that uses the implied consent for which you want to convert the contacts. 

In the Interception section, check the Enable interception option, as well as the opt-in field(s) for which you want to intercept the recipients:

In this example, we want to convert contacts who have an implied consent ("Client") to convert them to an explicit consent ("Newsletter").

** It is important to know that only those recipients whose opt-in status is unknown (without value) will be intercepted, that is those who have not subscribed or unsubscribed.

Interception mode
Indicate whether you want to intercept contacts at all times, or only when their implied consent (Canada only) is about to expire. If this second option is selected, you will also need to specify the number of days before the expiration of the consent.

Subsequent interceptions
You must specify, for those contacts who will choose to confirm later, the number of hours before the next interception.

Results

When contacts who are targeted by the interception click a link in the related messages, a form like this one will appear: