Glossary

Campaign that lets you create multiple versions of the same message in order to test which one is the most effective, and to send it to the rest of the targeted contacts.

Process used to automatically add or update contacts in a project by importing them from another project or from an external CSV file. Import is done automatically as per the set frequency and time.

Communication types are used to categorize messages and to define your contacts' communication rights.

Consent that confirms that the contact accepts to receive one or more communications from you. There are 2 types - the express consent (provided when the contact accepts to subscribe by completing a form) and the implied consent (which results from a business relation).

The consent center lets you configure and create all the necessary aspects for you to comply with the Canadian Anti-Spam Law when sending messages by email.

Any person that is entered in the database of a project is added as a contact and part of the contact list.

Page in Dialog Insight that groups all the contact's information.

Conversion corresponds to the positive result arising from having visitors on your website (purchase, subscription, price request, product information, etc.).

Value that is assigned automatically to a field in the event no value is entered by the user.

Operation that groups all the commercial transactions that are performed remotely using electronic and digital interfaces, such as sales on web stores.

An element in the database that lets you enter information. Fields are the basis of a project (contact list).

Feature that lets you target contacts based on their location, which is either set by postal code, IP address or GPS coordinates.

Process used to add or update contacts in a project by importing them from another project or an external CSV file.

Company measure used to evaluate the performance level of contacts.

In a page or form, it is the name of the field. Just beside the name of the field is displayed the corresponding value.

Module that allows you to quickly create various scenarios to either automate processes for sending emails or create complex workflows to manage interactions with other telemarketing or mailing systems.

Message that is to be sent by email or SMS.

Most often an add-on application that can be enabled on demand, with or without extra cost.

Type of campaign that lets you send messages per segment of predefined contacts. Your entire contact dababase is thereafter divided into segments.

The primary key represents the field, or fields, used to uniquely identify contacts. Fields composing the primary key are also required fields.

Gathers all the information contained in a database. A project must have at least one contact list and provides access to various features and modules based on granted permissions. Creating a project is essential to the use of Dialog Insight - Contact.

Used to store additional contact information outside of the project. as to not overload the project's database. 

Field for which information must be provided.

Automatic ajustement of a web page or message based on the size of the screen on which it is displayed.

Automated workflow used to copy Dialog Insight data into a CSV file for backup purposes or to be used by another application. The export is executed based on the set frequency and time.

Feature that lets you grant points to your contacts based on criteria you find important. As this scoring shows in the contact card, you can easily identify your best contacts.

Feature that allows you to filter your list of contacts, and divide it in sub-groups of contacts having similar interests, so that you can send personalized messages to each group.

Popup window that invites visitors to perform a given action, such as completing a survey, entering a contest, registering to an event, viewieg another page, downloading a document or subscribing to a communication.

Computer program that establishes communication and data exchange between applications and systems.

Creation mode that uses schemas to help you easily create the forms and related pages necessary for opt-ins, profile updates, event registrations and interceptions.