The Meta Ads integration can be used for a retargeting campaign, a form of targeted advertizing that targets an online audience who previously visited your website or contacts from your database (leads or customers). In this case, the advertising is on Meta's social media.
Currently, the only data that can be sent to Meta (in an Audience) is the contact's email.
Activate the Integration
In the integration list, double-click the Meta integration:
Then, indicate your Meta ID:
Step 2: Create a Group to Export
***The following is not a legal advice. You are responsible to seek expert advice on local laws.***
Before exporting contact data, it is essential to have explicit consent from these contacts. You could, for example, add a new opt-in field in your project and ask for consent using the newsletter opt-in form by adding a sentence that asks if the contact accepts to share personal data with third-party platforms in order to receive targeted ads.
To prepare the export, you must create a group with criteria that target contacts (with the required consent) who you want to export to Meta.
Step 3: Export Audiences
In the group list, select the group to export:
Then, select the destination, either an existing audience in Meta or a new audience you will create now:
Make sure that you have the required consents: