Email elements are blocks that can be used to build an email or a template in the Drag-and-Drop editor. These blocks can contain an image, text, or both, and each has a particular layout (1 to 5 columns), as well as styles for mobile display (see Editing and Testing the Mobile Version of an Email).

By default, several structure and content blocks are available to meet most needs. However, if none of the provided elements meet your specific needs, we can help you with a more personalized option, upon request.

In this article, you will discover all the blocks that are available by default our Drag-and-Drop templates.


Create your layout using the structure blocks. The places where the selected blocks can be dropped are indicated as you move around in the email.

Click on the  edit icon to see the editing options, which differ slightly depending on the number of columns you choose.

BlockDescription and use
1 column
Allows you to add a single column structure, with or without a background image. If you want to add a background image over the entire height of the message, use the "Default styles" section, available in the left-hand menu.
Several columns
, , etc.
Allows you to add a two to five column structure. You can exceed the maximum width of the message, delete the space between columns, define background colors, etc.


To add a content block, you must drag it into a structure block.

Description and use

Allows you to add a title to your content.

To change the formatting of the styles applied to titles, use the options in the "Default Styles" section. These will be applied to the whole message, thus to all titles. If you want a title to have a different style from the other titles, define your preferences in the "Styles" tab of the title in question.


Allows you to add text to your content. To learn how to do this, see Inserting Text in an Email.

To add text to an image, add a background image to your message by editing the default styles or to a 1-column block by editing the block.

Allows you to add a horizontal line in the message to separate content or leave a 0 px blank space. If you wish to have rounded corners,  select the desired corners and enter a value in the "Corner radius" field.
Allows you to add a button. Enter the text you want on the button and select the desired link type. To do this, click in the "Link" field and then click on the icon to open the link library.
Allows you to add an image. To learn how to do this, see Inserting an Image in an Email.
YouTube video
Allows you to add a Youtube video. Copy and paste the link of your video, then define its width.
Horizontal content group zone
Allows you to add multiple contents horizontally. By default, the block has four content areas. To add an additional image or text, drag and drop the blocks from the Horizontal content group section.
Social Media
Allows you to add links to your social media pages. Social network icons are already provided, but you can change their color, style and size.
HTML code

Allows you to add custom HTML code. This block is recommended for HTML experts.

Static RSS feed

Allows you to extract the content of your RSS feed so that you can manually select the articles to display. To learn how to do this, see Share RSS Content by Email.

Dynamic RSS feed
Allows you to extract content from your RSS feed and update it automatically at the time of sending. To learn how to do this, see Share RSS Content by Email.
Countdown timer
Allows you to add a generic countdown in days, hours, minutes and seconds.
Allows you to insert a barcode, that can be generic or personalized. Select the type of barcode to use and then indicate the code itself.

Horizontal content group

To add a horizontal content group block, you must drag it into a Horizontal content group zone.

BlockDescription and use
Horizontal image group
Allows you to add an additional image in a horizontal content group zone. There is no limit to the number of images you can add, but the heavier your images are, the longer they will take to display.
Horizontal text group
Allows you to add additional text in a horizontal content group zone. You can set the font and size of the text as well as the color and styles of the links.