Displaying A/B Split Campaign Results

The results of an A/B Split campaign can be viewed once test messages have been sent, to determine the most efficient message, or once the campaign is completed, to view statistics. Messages sent are shown in a comparative table so it is easy to see the best message.

Results are shown in the Summary page.

Prerequisite	For the result page to display, the campaign must have sent messages, either all the messages in the campaign or some test messages sent to a given number or percentage of contacts.
Access Path	> Campaigns > A|B Split

 How To

1. Either in the list of current or closed campaigns, click on the name of the campaign for which you want to view results and click on Edit.

2. Specify how to view the results - that is if results from the same message should be grouped or separated, and whether the performance should be evaluated based on the number of clicks or views.

   Option Description

   The result page shows in the header section the name of the campaign, which can be modified by clicking on the Rename link, as well as a progression bar indicating the completion status of the campaign and the number of messages sent up to now, over the number of targeted contacts.

   In the upper right corner of the header are shown the display options, which let you adjust how results are calculated and shown.

   Option	Description
   Group batches of the same message	This option groups the results from all the mailings of the same message, done at different times.
   Separate batches of the same message	This option separates the results of all the mailings of the same message, each mailing corresponding to a message and shown in a different column in the table. So, for example, if message ABC is sent as a test and then selected as the preferred message to send to the remaining contacts, message ABC will show in two different columns. In general, if the same message if found more than once in the table, the date and time of the mailing will be added at the top of each preview image.
   Prioritize clicks	This options takes into account the number of clicks to determine the most efficient message.
   Prioritize views	This message takes into account the number of views to determine the most efficient message. When this option is selected, the winning message shows a colored ribbon (color that corresponds to the theme's color).Specify how to view the results - that is if results from the same message should be grouped or separated, and whether the performance should be evaluated based on the number of clicks or views.

3. Compare the results of each message to select the one that corresponds the most to your needs.

   Function Description

   	The grey ribbon identifies the message with the highest number of clicks or views, depending on the prioritize option.
   	The colored ribbon (same as the theme color) identifies the best message based on the selected prioritize option. In addition, the winning message shows a  indicator in the upper left.
   Choose this message	This button shows under each preview image and lets you continue the campaign using this message.
   Add a test	This button allows you to add another message to the campaign in order to perform another test with another sample of contacts.
   See detailed statistics	This button displays the campaign's detailed results. This results show on the summary page, also available via > Results > EMail > Campaigns option.