If you are having difficulty with the integrity of the IP addresses of your emails, here are the steps to follow in order to remedy the situation:
For yourselves
- Establish a game plan to predict, upstream, the volumes and targets that will be used. For example, use sends that normally perform best.
- Make the team aware that it will not return to its usual rates early on, but will return over time.
- Get opt-out history, blacklist, quarantines. Exclude these contacts, either by not importing them into DI, or by deactivating/unsubscribing them.
- Your first targets should be the most active/engaged customers with the brand (frequent and recent openers/clickers)
Last 30 days openers, last 90 days clickers. Completely exclude those inactive for the past 6 months. - Send to all ISPs at the same time, because each works its reputation separately.
- Set opening goals, based on current rates (at the previous provider).
- Spread shipments over several days for the first 2-3 weeks. If dedicated IP, start with small daily volumes (between 2000 and 5000 sends)
Example, if you have 10,000 recipients in the first week, aim for 2,000 per day over 5 days - Increase the volume in crescendo, an increase of 20-30% per sending.
- Monitor the results of these mailings and react accordingly. If you notice drops in opening, reduce the pace, target more finely on engaged contacts (clickers-openers).
- During this ramp-up period, make sure you send constantly to “make noise” and that the ISP algorithms get used to your sending. (this concerns both IPs and sender addresses).
For one of your clients
- Notify your customer of a gradual period of increased shipments.
- Establish a game plan with the customer to plan, upstream, the volumes and targets that will be used for heating. For example, use sends that normally perform best.
- Make the customer aware that he will not return to his usual rates from the start, but that it will come back over time.
- Ask the client to provide their opt-out history, blacklist, quarantines. Exclude these contacts, either by not importing them into DI, or by deactivating/unsubscribing them.
- Your first targets should be the most active/engaged customers with the brand (frequent and recent clicker openers)
Last 30 days openers, last 90 days clickers. Completely exclude those inactive for the last 6 months. - Send to all ISPs at the same time, because each works its reputation separately.
- Set opening targets, based on current rates (from previous provider).
- Spread shipments over several days for the first 2-3 weeks. If dedicated IP, start with small daily volumes (between 2000 and 5000 sends)
Example, if you have 10,000 recipients in the first week, aim for 2,000 per day over 5 days - Increase the volume in crescendo, so an increase of 20-30% per mailing.
- Monitor the results of these mailings and react accordingly. If you notice drops in opening, reduce the pace, target more finely on engaged contacts (clickers-openers).
- During this ramp-up period, make sure you send constantly to “make noise” and that the ISP algorithms get used to your sending. (this concerns both IPs and sender addresses).